Posts about Data & Insight

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1. 
   Event reports

   2 May 2025

   Insight Forum Meeting Overview, Global Marketer Week (March 2025)

   WFA

   Overview of the WFA Insight Forum meeting, held in Brussels as part of Global Marketer…

   Read more about "Insight Forum Meeting Overview, Global Marketer Week (March 2025)"
2. 
   Benchmarks & surveys

   31 March 2025

   Benchmark: Marketing Mix Modelling (MMM) partners in EMEA

   WFA

   Which vendors are WFA members using for Marketing Mix Modelling (MMM), and what drives their choice? This latest benchmark…

   Read more about "Benchmark: Marketing Mix Modelling (MMM) partners in EMEA"
3. 
   Benchmarks & surveys

   27 March 2025

   Benchmark: Industry insights and intelligence

   WFA

   The latest WFA benchmark on Industry Insights is now available to members. 

   Read more about "Benchmark: Industry insights and intelligence"
4. 
   Benchmarks & surveys

   26 March 2025

   Benchmark: Insights investments & budgets 2025

   WFA

   How are leading brands investing in consumer insights and market research? The latest WFA Insights Forum…

   Read more about "Benchmark: Insights investments & budgets 2025"
5. 
   Videos & webinars

   21 February 2025
   Brand safetyBrand safetyInfluencersInfluencersMarketing capabilitiesMarketing operations

   Spotlight: More effective B2B influencer marketing

   WFA

   From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…

   Read more about "Spotlight: More effective B2B influencer marketing"
6. 
   Videos & webinars

   7 February 2025
   Marketing technologyDigital transformationMarketing capabilitiesMarketing procurementMarketing technologyData & analyticsMarketing effectivenessMarketing technology

   Knowledge Spotlight: Search Engine Optimisation (SEO) 101

   Open to WFA members only

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
7. 
   Videos & webinars

   17 January 2025
   Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyMarketing capabilitiesMarketing procurementMarketing technologyMarketing effectivenessMarketing technology

   Knowledge Spotlight: Trends in the APAC New Business Landscape

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"
8. 
   Event reports

   18 December 2024

   Insight Forum Meeting Overview (December 2024)

   WFA

   Overview of the Insight Forum, part of Forum Connect NYC, December 2024

   Read more about "Insight Forum Meeting Overview (December 2024)"
9. 
   Event reports

   27 November 2024

   Insight Forum Meeting Overview (November 2024)

   WFA

   Overview of the Insight Forum held remotely, November 2024

   Read more about "Insight Forum Meeting Overview (November 2024)"
10. 
    Videos & webinars

    14 November 2024
    Brand safetyMedia governanceMedia transparencyBrand safetyMedia measurementData & analytics

    Knowledge Spotlight: Media Measurement 101

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media Measurement 101"
11. 
    Event reports

    7 November 2024

    Insight Forum Meeting Overview (September 2024)

    WFA

    Overview of the Insight Forum held in Geneva, September 2024

    Read more about "Insight Forum Meeting Overview (September 2024)"
12. 
    Videos & webinars

    29 July 2024

    Knowledge Spotlight: Advanced/Connected TV

    WFA

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Advanced/Connected TV"